Relevant quotes from “Think Sexy” article on the Creating Passionate Users blog

• “… our brains seem to attribute sexiness to things that have nothing to do with a real breathing human.
  • A 45-year old programmer says, “Sure, this technology is sexier, but we can’t afford it now…”
  • A 29-year old attorney says, “That is the sexiest new sports car I’ve seen in the last five years.”
  • A 17-year old student says, “That new iPod is really sexy.”
  • I say, “I love this music… it’s so damn sexy…”
  • A 32-year old graphic artist says, “That new package design is sexy.”
  • A 65-year old architect says, “The curves of that new museum entrance are very sexy.”

  On it goes. And we’re not talking about the obvious things like cologne in a bottle that’s shaped like, well, you know. The unimaginative can simply use the shortest route to the brain’s basic response to sex. They’ll use the Coors Twins in an ad, for example, rather than come up with something more subtly clever.

  But the rest of us can Think Sexy rather than relying on overt sex in our product design, marketing, adverstising, or in our case — books (including covers).”

Sierra, K. (2005) Think Sexy [Online] Creating Passionate Users Blog
available from http://headrush.typepad.com/creating_passionate_users/2005/05/think_sexy.html
[Accessed 17.11.2007]