Relevant quote by Kofi Anan

“Individuals can choose to buy environmentally friendly products, or not. That changes consumption patterns and in the end production patterns. All individuals have that power”.

Kofi Annan, Former Secretary General, UN

Relevant quote from “Marketing ‘Cool’ Life-Styles Key to Selling Clean and Green Products”

• “Experts believe that the traditional messages from governments and green groups, urging the public to adopt environmentally-friendly life-styles and purchasing habitats, need to be overhauled.There is concern that many of these messages are too ‘guilt-laden’ and disapproving and instead of ‘turning people on’ to the environment are switching them off.

  Klaus Toepfer, Executive Director of UNEP, said today: ” Messages from governments, exhorting people to drive their cars less or admonishing them for buying products that cause environmental damage, appear not to be working. People are simply not listening. Making people feel guilty about their life-styles and purchasing habits, is achieving only limited success”.”

United Nations Environment Programme (UNEP) Marketing ‘Cool’ Life-Styles Key to Selling Clean and Green Products [Online]
available from http://www.unep.org/Documents.Multilingual/Default.asp?DocumentID=284&ArticleID=3206
[Accessed 01.11.2007]

Relevant quotes: Sustainibilty (LOHAS criterion)

“American Apparel, the Los Angeles-based company that made its name with “sweatshop-free” manufacturing, is now the largest garment factory in the United States. Its risqué advertisements, often featuring young employees clad only in underwear, have helped make social and environmental issues sexy in the forebrains of young hipsters everywhere.

“This company is crazy — it’s so hot,” says American Apparel founder and CEO Dov Charney, the man behind the company’s socially conscious ethic and sexy aesthetic.”

Much of American Apparel’s growth is attributed to its cultivation of a sexy, hip image among young city-dwellers, a growing number of whom have social and environmental convictions.”

Source: http://www.sustainableindustries.com/sijnews/2045747.html

LOHAS on TV (German)

German TV report ( from minute 7:00) about a LOHAS family who’s father also founded karmakonsum.de  a leading German website on the subject:

http://www.wdr.de/tv/echt/sendungsbeitraege/2007/0723/ez_loha.jsp