Relevant quotes: Sustainibilty (LOHAS criterion)

“Sustainability. Sexy. Two words you don’t often see together.

Sustainability is a serious word. It’s about saving the world from ecological disaster. Getting humanity on track for survival. Heady, serious stuff best left to academics, Unions Of Concerned Scientists, and earnest tree huggers.

Sexy…now that’s a fun word. A word that implies pleasure. Tied to advertising, it’s a hook that’s been used to raise sales curves on everything from cars to cognac.”

Source: http://www.ihaveanidea.org/articles/index.php?/archives/263-Making-Sustainability-Sexy..html

The author Marc Stoiber is “a creative director who splits his time between Grey Advertising and the sustainability-oriented creative consultancy Change Advertising.”