Taking on board criticism and guidance from my tutors regarding the level of detail and lack of focus on the core argument demonstrated in the chapters I have submitted to date I went back to the drawing board and sketched out the gist of my dissertation on a piece of paper:
- Working title
Making web accessibility sexy
- Aim of the study
Highlighting common ground between web accessibility and the LOHAS movement which could change perceptions and thereby help web accessibility gaining further momentum beyond the current realms
- Method
Comparing exemplary LOHAS products and principles with the notion of web accessibility
- Core argument
Web accessibility and the LOHAS movement share a lot of almost unrecognised common ground and the former could learn a lot from looking at some successful principles and products that helped making LOHAS mainstream and being perceived as sexy.Slightly more elaborate but still concise:
The underlying values and technical implications of web accessibility share a lot of common ground with the ideas and ethics of the LOHAS movement. Web accessibility is not assocciated with sexiness; in this respect it could learn a lot from looking at exemplary LOHAS ethics and products which are now mainstream and being perecieved as sexy.
or:
Web accessibility and LOHAS have many key aspects in common -> these similarities are almost unrecognised in current debates-> LOHAS is perceived as being sexy, web accessibility is not -> the latter could learn a lot in this respect from looking at successful LOHAS principles and products ->a perception of sexiness would help the cause of web accessibility
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