- “LOHAS, or “Lifestyles of Health and Sustainability,” is all the rage. Part plan to save the planet, part marketing panacea, it ranges from bona fide organic eateries to takeout from “natural” convenience stores.”
- “Do you favor coffee shops whose beans are bought from grower-owned coops? Yearn for yoga or have a penchant for Pilates? Alternative spirituality, anyone? Even scanning the labels on groceries, clothes or other household products for words such as “yuuki” (organic) can make you a “LOHAS consumer.””
- “The LOHAS concept is the brainchild of US sociologist Paul Ray and psychologist Sherry Anderson, co-authors of The Cultural Creatives: How 50 Million People are Changing the World. The popular book, first published in 2000, identified a disparate US subculture with common concerns for such issues as the environment, well-being and social justice. The authors aimed to help these so-called “cultural creatives” unite, and in doing so they pegged a consumer demographic ripe for the picking.”
- “The mighty yen, dollar or euro resonates loudly in corporate boardrooms. And with the global LOHAS market estimated at $540 billion, we’re not talking small potatoes—organic or otherwise. “
- “Lets say you have 2 million green consumers and 20 million LOHAS consumers. Which will have the larger impact on society? I see a lifestyle scale. One extreme is consumerism and greed; on the other end of the spectrum, we have a very stoic green lifestyle. Neither is very realistic. One will destroy the world and the other will always be a minority. LOHAS combines the two.”
Johnson, O. (2006) The Meaning of LOHAS [Online]
available from http://metropolis.co.jp/tokyo/643/feature.asp [accessed 23.08.2007]
